Our patented technology was introduced in the UK during the launch event of the Rolls-Royce club's new luxury lifestyle book
| Friday 8 October more than 1,200 guests gathered in the magnificent location of the Grosvenor House hotel in London to attend the official launch of the book "Strive for Perfection: The Royal Edition'., followed by the London Press Club Ball. Produced by one of the world's oldest and most prestigious automobile clubs, the International Club for Rolls-Royce and Bentley Enthusiasts (or RREC), and in collaboration with leading publisher St. James's House, written by an editorial team of experts, enthusiasts and tasters, this beautiful 400-page book celebrating Her Majesty's 95th birthday, exploring the links between the Queen, the British royal family and royals around the world with Rolls-Royce and Bentley automobiles. In keeping with the lavish setting of the launch, the event at Grosvenor House was attended by aexclusive selection of top brandsallowing guests to immerse themselves in a world of luxury tastes, products and experiences. E icoon was among them. In fact, thanks to the refined design and innovative technology of our device, we were chosen as one of the most luxurious brands in the world, in line with the target audience of this event and the exclusive positioning that distinguishes our brand. This was followed by the annual London Press Club Ball, attended by hundreds of editors and journalists from all media. |
